Jenn Hoffman has more than twenty-five years of experience in education, communications, fund development, and non-profit leadership. She founded the Sierra Club BC’s Education Program in 1998 and served as its Director for 10 years, before moving on to a career helping not-for-profit organizations, social-value driven businesses, and government agencies engage their members, clients, and constituents in their efforts to create positive change in the world. Together with her husband Stephen, Jenn runs Highwatermark Strategy and Communications. When not working to make the world a better place, Jenn loves to explore it. A world traveler, she spends time in South and Central America, Africa, and India, and every chance she gets, in the backcountry of the Canadian Rocky Mountains. Jenn lives in Canmore with Stephen and their two children, Rio and Silas.